Priority Work Areas




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London Organising Committee of the Olympic Games



The London Organising Committee of the Olympic Games (LOCOG) is a company established to deliver the goods and services necessary to run the Games. LOCOG is funded predominantly by private funding streams (ticket revenue, merchandise, sponsorship and TV rights). The London 2012 brand is closely protected to ensure that these funds can be raised.

Major procurement for LOCOG contracts starts in 2009.

As well as staging the 2012 Games, LOCOG will also be responsible for staging a series of test events in the year before the Games; recruiting and training volunteers; and overseeing the four year Cultural Olympiad leading up to the Games.

Olympic Delivery Authority


The Olympic Delivery Authority (ODA), a public body, is responsible for delivering the infrastructure and venues needed for the Games. The ODA is funded largely by the lottery and Government. It is therefore accountable to Government, the GLA and other stakeholders.

The Nations and Regions Group

The Nations and Regions Group (NRG) aims to make sure the whole of the UK is involved in and benefits from the 2012 Games and the related UK wide opportunities (see below)


Chaired by LOCOG Board member Charles Allen, the NRG includes representatives from the 9 English regions, including the West Midlands, and one each from Scotland, Wales and Northern Ireland.

Potential UK wide opportunities

  • Business

  • Tourism

  • Sport

  • Physical Activity/Health

  • Volunteering

  • Culture

  • Pre-Games Training Camps

  • Skills and Education

  • Schools and Education

  • Sponsorship/Olympic Ambassadors

  • Inspire Mark/Branding

  • Live Sites

  • VIP visits


West Midlands Leadership Group for the 2012 Games


The West Midlands Leadership Group for the 2012 Games was set up to coordinate the region’s response to London 2012 and provide the strategic lead for maximising the potential benefits of the Games for the West Midlands. The Chair of the Leadership Group represents the region at the NRG.


The Leadership Group brings together senior managers and political leads from key regional public, private and voluntary & community sector organisations across the West Midlands in business, sport, culture, tourism, education & skills, disability interests, Government agencies and local authorities.


The Group’s membership includes:


• Advantage West Midlands

• Government Office for the West Midlands

• Learning and Skills Council

• Sport England West Midlands

• Tourism West Midlands

• UK Youth Parliament

• West Midlands Business Council

• West Midlands Higher Education Association

• West Midlands Local Government Association and West Midlands Regional Assembly

• Representation from the sub regions:

    • Birmingham

    • The Black Country

    • Coventry, Solihull and Warwickshire

    • Herefordshire and Worcestershire

    • Shropshire, Telford and Wrekin

    • Staffordshire and Stoke-on-Trent



The Leadership Group is supported by the West Midlands Executive Advisory Group for the 2012 Games and a number of specialist sub groups in key areas such as sport, business, culture, tourism, skills and volunteering.


West Midlands Executive Advisory Group for the 2012 Games


The Executive Advisory Group advises the Leadership Group and aims to turn ideas into action, through partnership, on behalf of the region. The group consists of representatives from each sub region and theme leads & officers from key regional organisations.


The group is chaired by a full time Regional Co-ordinator for the 2012 Games - funded by Advantage West Midlands and Sport England. In addition to the Regional Coordinator, there are three other people working full time on London 2012 opportunities. These are:


  • West Midlands Creative Programmer

  • West Midlands Business Manager for the 2012 Games

  • West Midlands Sports Volunteer Co-ordinator for the 2012 Games


The Advisory Group refreshed and re-launched the West Midlands Regional Plan in February 2009. The plan will run up to 2012 and will focus on the key areas of:


  • Business and skills

  • Tourism

  • Sport and Health

  • Volunteering

  • Culture


Working Groups and Theme Leads


A small number of sub groups and ‘theme lead’ organisations report to the Leadership Group and manage particular areas of interest for the region. These are:


  • Education and Skills – led by the Learning and Skills Council

  • Tourism – led by Tourism West Midlands

  • Culture – led by the Creative Programmer

  • Performance Sport – led by West Midlands Performance Sport Group

  • Physical Activity and Health – led by Physical Activity Network West Midlands

  • Pre-Games Training Camps – led by Sport England

  • Volunteering – lead to be confirmed


Worcestershire and Herefordshire Olympic & Paralympic Project Group (WHOP)


Worcestershire and Herefordshire is classed as a sub-region in the Olympic structures and the WHOP reports to the West Midlands Advisory Group and aims to support a sub-regional coordinated approach to the implementation of national and regional plans.


The group consists of:


  • Worcestershire and Herefordshire 2012 Opportunities Coordinators

  • H & W Sports Partnership Manager

  • Herefordshire Cultural Services representative

  • Worcester University representative

  • Sports Council representative, Herefordshire

  • H & W Chamber of Commerce representative

  • Sports Development representative, Herefordshire Council

  • Museum Development Officer, Worcestershire

  • Lead ‘Raising Our Game’ Ambassador (ex - Olympic athlete)

  • Raising Our Game Ambassador (current Olympic athlete)

  • Commercial Banking Manager, LloydsTSB, Worcestershire Branch

  • Community Development Manager, Worcester Warriors Rugby Club


WHOP is represented by the Raising Our Game (ROG) brand, which has been endorsed by LOCOG.

WHOP is developing a programme of 5 ROG flagship projects
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