Hal Hamilton, Chris Landry, Daniella Malin, Don Seville, Susan Sweitzer Sustainable Food Lab




НазваHal Hamilton, Chris Landry, Daniella Malin, Don Seville, Susan Sweitzer Sustainable Food Lab
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Дата канвертавання12.12.2012
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Innovations for Healthy Value Chains:

Cases, Tools, & Methods


Editors:

Jason Jay

MIT Sloan School of Management


Hal Hamilton, Chris Landry, Daniella Malin, Don Seville, Susan Sweitzer Sustainable Food Lab


Peter Senge

MIT Sloan School of Management

Society for Organizational Learning


Andrew Murphy

WWF


May 2008

Table of Contents

Introduction 4

Author Bios 5

Case Studies 8

The Global Forest & Trade Network:
Creating a Path Toward Forest Product Certification 10

Why the GFTN? 11

Creating the GFTN 12

How it works: Results 13

The Relationship between the Responsible Purchasing Guide and the Keep It Legal Manual 14

Lessons Learned & Challenges 15

Operational Lessons 15

Internal Lessons 16

External Lessons 16

Moving forward - Where is the GFTN heading? 17

Closing questions 20

Certifying Lipton Tea: Unilever and The Rainforest Alliance 26

Setting the Stage at Unilever 26

What is the Rainforest Alliance? 28

Choosing Rainforest Alliance 29

Laying the groundwork 30

Going public 31

Challenges ahead 32

Smallholder outreach with the KTDA 33

Looking forward 34

Closing questions 34

Indicators for Poverty and Hunger in Coffee Supply Chains:
Green Mountain Coffee Roasters Confronts Los Meses Flacos 35

Evaluating Corporate Social Responsibility Programs 35

Phase II 38

Unconventional Allies: Coke and WWF Partner for Sustainable Water 44

Two Journeys, One Destination: Confronting Our Most Basic Need 45

Seeing the Larger Business System 49

Getting to Know Your Neighbors 50

Getting to What Really Matters 52

The Risks 54

Either We All Hang Together or We’ll Hang Separately 55

The Juan Francisco Project – Costco and CIAT’s exploration of Guatemalan green beans 57

An Unusual Gathering 57

Origins 58

Outcomes of the Juan Francisco Project 62

Remaining challenges and questions 64

Healthy Value Chains Toolkit: Learning from Practice 69

Section 1: Process Innovations (tools and methods used to bring about change): 73

Tools & Methods for Strategizing 73

Brand Imprint 73

Inquiry and Engagement Workshop 75

Tools & Methods for Partnering 77

Memorandum of Understanding 77

Communications partnership 79

Tools & Methods for Seeing the System 81

Third-party NGO analysis of value chain 81

Participatory Indicator Development 84

Systems Thinking: Causal Loop Diagramming 87

Learning Journey 91

Tools & Methods for Dialogue, Participatory Engagement, and Decision Making 92

Peacemaking Circle 92

The Ladder of Inference 94

The Four Player Model 96

Tools & Methods for Institutionalizing 99

Local Bilateral Engagement 99

Local Interpretation Workshop 101

Joint Target Setting 103

Modular Implementation and Verification (MIV) Toolkit: 104

Guide to Responsible Purchasing of Forest Products 106

Keep it legal - Best Practices for Keeping Illegally Harvested Timber Out of Your Supply Chain 108

Section 2: Structural Innovations - changes in infrastructure that enable healthy value chains 110

Value Chain Structures 110

Risk sharing fund 110

Collaborative Foundation for chain upgrading 112

Organizational Structures 114

Sustainability Manager embedded in buyer group 114
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